Selected work
I work with projects where a simple website or application is not enough. The real task is usually deeper: understand the business logic, structure the product, design the digital architecture, align it with existing processes and make the solution understandable for users, teams and decision-makers.
Selected clients and projects
Logos are shown only to indicate past project experience. All trademarks belong to their respective owners. Due to NDA and corporate confidentiality, the cases below are described at a high level.
Selected cases
A corporate digital product for an international pharmaceutical company, built to optimise internal processes. The focus was employee usability, integration into the existing corporate environment, a reliable user journey and compliance with the requirements of a large international structure.
Not just building an application, but creating an internal digital tool that helps the company run its operations more simply, faster and more transparently.
Digital support for bringing a product to market for an international pharmaceutical company. The focus was the website, product communication, market adaptation, alignment with an international corporate structure and support for launching a new direction.
Translating a product idea into a clear digital form that helps the market, partners and clients quickly understand the value of a new product.
A concept for digital and marketing promotion in external markets for an Israeli clinic. The focus was positioning of medical services, communication structure, marketing materials and a clear presentation of the clinic for an international audience.
Packaging complex medical expertise into a clear offer for the patient, the partner and the market.
A concept for the digital presence and site architecture of a consulting firm. The focus was the service structure, expert positioning, brand trust, user-journey logic and a clear presentation of the company's competencies.
A website as a business tool that explains the company's expertise, strengthens trust and helps clients understand the value of consulting services faster.
Architecture for a complex digital platform that combines virtual spaces, avatars, user scenarios and server infrastructure. The focus was decomposing a large idea into manageable modules, technical logic, product structure, documentation and a roadmap for further development.
Turning a complex product idea into a clear development system with architecture, stages, ownership zones and scaling logic.
Product and technical logic for an app at the intersection of emotional state, health, events, an AI assistant and a personalised user experience. The focus was a unified event model, emotional analytics, AI scenarios, health, calendar, user data and growing the product as an intelligent system.
Creating not a single feature but a whole digital product that helps users understand their state, events, energy and behaviour through data and AI.
Pattern
The work sits between owner priorities, product metrics, technical implementation, acceptance criteria and daily management decisions — the same thinking that now shapes the Dildin Control Tower approach to reliable AI agents.
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